Martin Cass

Martin Cass has a strong background in marketing and media, with extensive experience in leadership roles. Martin currently serves as the Chief Marketing Officer at BBTV, where they lead the marketing function for the company. Prior to this, Martin worked as the Managing Partner at LionsPride Partners, where they focused on helping clients balance data and creativity to improve ROI. Martin also advised a private equity firm on a complex acquisition in the mass media industry. Before that, Martin was the CEO of Media Assembly, where they grew the company into a $100M business and secured major clients such as Fox Studios, E Trade, and Searchlight Pictures. Martin also served as the President of Carat, where they played a crucial role in winning the global General Motors account and spearheaded the turnaround of the US business. Martin launched a data planning function with real-time analytics at Carat, earning praise from P&G. Overall, Martin Cass brings a wealth of experience and expertise in marketing, media, and business strategy to their current role as Chief Marketing Officer at BBTV.

Martin Cass holds a Certificate in Data and Analytics from The Wharton School, as well as completing the Advanced Management Program at The Wharton School. Martin also obtained a Bachelor of Arts degree in Modern History, Politics, and Economics from the University of Southampton.