David Pacheco Zea

David Pacheco Zea is an accomplished professional with extensive experience in sustainability and digital marketing. Currently serving as the Director of Sustainability at BBVA in Colombia since June 2017, David is responsible for designing and implementing the bank's sustainability strategy, aligning global objectives with local market realities. David's career includes significant roles such as Gerente de Sostenibilidad and Open Innovation Manager at BBVA, where strategic development and customer-centric digital solutions were priorities. Previous experience includes positions at Claro Colombia, Dafiti Colombia, and Movix, where David successfully led digital marketing initiatives and enhanced customer engagement across various platforms. Educational credentials include a certification in Sustainability from MIT Professional Education, a specialization in Marketing Management from Universidad EAN, and a degree in Advertising from Universidad Central (Colombia).