Alejandra Cabrera

Alejandra Cabrera has extensive experience in account management, marketing, and talent acquisition. At Mac´Ma, as Ejecutivo de cuentas clave from August 2010 to October 2012, Alejandra oversaw the administration and development of the institutional sales channel, successfully acquiring nine new clients that accounted for 60% of channel sales while maintaining relationships with existing clients. Following a role as Especialista administrativo at Devlyn from October 2009 to August 2010, Alejandra worked at Benedetti's Pizza from October 2012 to June 2014 as Analista de mercadotecnia, contributing to the annual marketing plan and national promotions. Most recently, Alejandra served as TALENT ACQUISITION & MOBILITY SENIOR MANAGER at BBVA in México from July 2025 to September 2025, focusing on employer branding and storytelling with employees, as well as developing processes for internal and external talent mobility. Alejandra holds a Licenciatura en Administración from Universidad Nacional Autónoma de México, completed in 2009.