Edith M.

Edith M. is an experienced professional in digital sales and marketing, currently serving as the Digital Sales & Marketing Discipline Manager at BBVA en México since July 2018. In this role, Edith is responsible for brand management and communication strategies for various banking segments including Banca Pyme and Banca de Empresas. Prior to this, Edith held multiple positions in well-known agencies and companies, such as Directora de Cuenta at CATORCE DÍAS and Digital Manager at DIVISA, where skills in client management and digital marketing strategies were honed. Edith began a career in the media sector at TV Azteca and TELEVISA RADIO, developing expertise in public relations and media production. Educational qualifications include a Licenciatura in Ciencias de la Comunicación from Universidad Tecnológica de México, along with specialized certifications in media and marketing.