Francisco Joel Serrano

Francisco Joel Serrano serves as a Digital Sales & Marketing Discipline Associate at BBVA en México since November 2021. Prior to this role, Francisco held positions at Wavemaker, including Trafficker Digital from October 2019 to October 2021, where responsibilities included managing digital campaigns for clients such as Hasbro and Bumble, as well as serving as Ejecutivo de Medios Off for clients including Rappi and Church&Dwight. Francisco began the career at GroupM as a Trainee de Medios Off in March 2019 and also worked as a Trainee de Nómina. Academic credentials include a Licenciatura in Administración y Desarrollo Empresarial from Instituto Politécnico Nacional (2014-2018) and studies at the Facultad de Economía y Empresa de la Universidad del País Vasco (UPV/EHU) during 2016-2017.