Myriam Morales Seba

Myriam Morales Seba has extensive experience in strategy and coaching within the financial sector, currently serving as the Director of Regional Advisory Strategies and Senior Expert Agile Coach at BBVA en México since March 2014. Previously, Myriam held several positions at BBVA Bancomer, including Advisor for Promotion Funds, and has also worked as a Consultant for Commercial Alliances at BBVA. Myriam's career began at Berol, where responsibilities included Plaza Coordinator. Educational qualifications include certifications in Multidimensional Coaching and Strategic Executive Coaching from ESCO and Tecnológico de Monterrey, respectively, as well as a Master's degree in Strategic Marketing from Universidad del Valle de México and a Bachelor's degree in Marketing from the same institution.