Vanessa Antonio Cervantes

Vanessa Antonio Cervantes is a seasoned professional with extensive experience in digital marketing and analytics. Currently serving as Arquitecta de Canales Martech at BBVA en México since August 2022, Vanessa previously held roles including Gerente Comercial Digital at TelevisaUnivision and Digital Analytics Consultant/Product Strategist at Multiplica. Additional experience includes positions as Senior Web Analyst at Telmex and Digital Analyst at Wunderman, among others. Vanessa started a career in digital marketing as a Becario en Marketing Digital at Porto Mx S.A. de C.V. after earning a Licenciatura en Relaciones Comerciales from Instituto Politécnico Nacional and English proficiency certification from Centro Nacional de Lenguas Extranjeras IPN.