Laura Pérez Sánchez

Laura Pérez Sánchez is an accomplished communication and brand leader with extensive experience in the technology and transportation sectors. Currently serving as the Head of Brand & Communications at BBVA Technology since May 2018, Laura has been instrumental in shaping the company's identity following the integration of multiple tech entities. Previously, Laura held key roles such as Digital Transformation Manager and Brand & Communications Manager at BBVA Next Technologies, focusing on organizational culture and strategic communication post-merger. Laura's earlier experience includes significant contributions at Cabify during its transition from startup to scale-up and a foundation in public relations at Edelman, where responsibilities included managing global accounts. Laura holds a degree in Audiovisual Communication from Universidad Pontificia de Salamanca and is currently pursuing an executive leadership program at Esade.