Alejandro Mayer

Alejandro Mayer is an accomplished marketing professional with extensive experience in digital marketing, CRM, and social media strategies. Currently serving as Director of Marketing Capabilities & Social Media at BBVA since January 2020, Alejandro previously held the position of Digital Marketing Director at Scotiabank, overseeing key initiatives such as digital adoption and marketing budget management. Prior roles include Senior Product Manager at Amazon, where Alejandro launched successful marketing initiatives, and significant positions at Liverpool, focusing on analytics and performance management. Alejandro holds an MBA from Instituto Tecnológico Autónomo de México and has completed additional executive training at IPADE Business School.