Andrea González Ríos

Andrea González Ríos serves as the Global Marketing and Digital Sales Manager at BBVA since June 2013, leading brand strategy and sales for global projects focused on payment methods. Prior roles at BBVA include managing corporate identity and branding on a global scale. Andrea also has extensive teaching experience as a professor in various master's programs across several universities, including Universidad Carlos III de Madrid and ESIC Business & Marketing School. Educational qualifications include a PhD in Publicity, ongoing studies in digital design and branding, and multiple master's degrees in fields such as marketing and corporate communication. Additional experience includes roles in consulting and intellectual property law.