Elsy Cardona is a seasoned Product Designer at BBVA since May 2022, specializing in digital solutions for web and app banking. With over five years of comprehensive experience in design, Cardona previously held positions as a User Experience Designer at VASS LATAM, where collaboration with BBVA was a key focus, and as a UX Designer with Laboratoria, aimed at empowering women in IT. Early career roles included Human Resources Analyst at Grupo Modelo and Human Services & Logistics 21, alongside an Analytical position in customs traffic with Grupo Escalante Agencias Aduanales. Cardona has also worked in finance and administration at TRUMEX and freelanced in UX design and research to enhance skills in self-management. Academic credentials include degrees in Chemical Metallurgical Engineering, International Relations and Foreign Trade, and Logistics and Transportation Engineering.
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