MacArena Avila Velasco

Macarena Avila Velasco is a seasoned professional with extensive experience in product management, solutions development, and digital strategy implementation. Currently serving as Cross Sr Manager Solutions Development at BBVA since September 2024, Macarena has previously held key positions including Product Owner Growth at Círculo de Crédito, where responsibilities included managing B2C digital channels and automating call center processes. Notable achievements include successful product launches at Konfío and AlphaCredit, along with significant contributions to efficiency improvements and project management in various roles. Macarena holds a degree in Industrial Chemical Engineering from Instituto Politécnico Nacional, emphasizing analytical chemistry.