Manuel Giraldo is a seasoned professional in behavioral economics and digital sales, currently serving as the Global Discipline Leader at BBVA since 2025. Previously, they held various leadership roles at BBVA Continental, including Local Discipline Leader and Behavioral Economics & Research - Discipline Leader at BBVA en Perú from 2020 to 2025. Manuel has also collaborated with the Observatorio de Economía de la Conducta since 2021, contributing to research and insights in the field. They earned a degree in Transportation Engineering from Universidad Nacional Federico Villarreal and further specialized in Big Data and Data Science.
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