Lasse Søgaard Madsen

Senior Digital Marketing Manager at BC Hospitality Group

Lasse Søgaard Madsen is a seasoned digital marketing professional currently serving as the Senior Digital Marketing Manager at Bellagroup, leading digital strategies across multiple business units, including hotels and large B2B events. Madsen's previous experience includes roles as Digital Marketing Manager at Bonnier Publications A/S, where the overall digital strategy was developed and executed, and as Digital Marketing Specialist at ITAGIL ApS, focusing on SEO, SEM, and email marketing. Notable accomplishments include a digital consulting role at Hays, resulting in a 30% increase in organic traffic, and a managerial position at VRDK, achieving a 73% revenue growth. Madsen holds multiple degrees from Copenhagen Business Academy and has furthered expertise through various marketing-focused roles since 2011.

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