Bettina Taxell

Head Of Marketing Operations at BC Platforms

Bettina Taxell has a long history of experience in marketing and communications. Bettina began their career as a Service Advisor for Ålandsbanken Abp in 2005. In 2003, they worked as a Caddiemaster for Golfsarfvik Oy. From 2009 to 2014, they worked for Mandatum Life Insurance as both a Marketing Officer and Communications Officer. In 2018, they became a Digital Marketing Consultant for Alessa, and in 2019 they worked as a Digital Marketing Consultant for Fulmore. Currently, they are a Digital Marketing Manager for BC Platforms, where they are responsible for accelerating inbound lead, pipeline generation and account-based marketing within digital marketing strategies and techniques across regions.

Bettina Taxell obtained their Master's degree in Marketing from the Hanken School of Economics between 2003 and 2010. Bettina then went on to obtain certifications in Content Marketing, Email Marketing, Inbound Certification, Inbound Sales, Hubspot Sales Software Certification, and Inbound Marketing from HubSpot between June and July 2018.

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Timeline

  • Head Of Marketing Operations

    January 1, 2024 - present

  • Senior Digital Marketing Manager

    April 1, 2023

  • Digital Marketing Manager

    July, 2020