Aaron Munns is a Lead Digital Analyst at BCA UK, leading a team of three digital analysts since December 2014, focusing on driving value for marketing and product teams. Munns also serves as the primary contact for digital analytics across 13 countries, facilitating the implementation of Adobe Analytics and providing insights on best practices and KPI measurement. Prior to BCA UK, Munns worked at SSE plc from July 2007 to December 2014 as a Digital Insight Analyst, where responsibilities included supporting the Digital Experience Program and implementing Webtrends analytics, and as a Customer Service Representative, managing customer queries and complaints. Aaron Munns holds a BSc (Hons) degree in Business Information Technology from the University of Portsmouth.
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