Yuxin (Cheri) Gu is a seasoned product designer with a strong background in leading design teams and shaping product strategy across various industries, including digital auction and ed-tech. Currently serving as a Senior Product Designer at BCA UK, Yuxin leads the UK digital auction squad, focusing on delivering scalable web and app solutions while collaborating with stakeholders to align vision and roadmap with business and user goals. Previous experience includes a role as Lead Product Designer at Wakelet, where Yuxin significantly increased Monthly Active Users and enhanced UX maturity within the design team. Other notable positions include Senior UX Designer at THG, where Yuxin led the Enterprise UX team, and product design roles at Butlr and GOWONDER LIMITED. Yuxin holds a Master of Arts in Architecture from The University of Edinburgh and possesses a diverse educational background in mathematics and sciences.
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