Björn Ingenleuf

Björn Ingenleuf has an extensive work experience in the creative and advertising industry. Björn currently holds the position of Creative Director at BCG BrightHouse, where they focus on elevating organizations to the next level through purpose, culture transformation, and activation. Prior to this, they were the Executive Creative Director at Ogilvy Germany, where they led creative teams and oversaw clients such as Coca Cola and Milka.

Before joining Ogilvy, Björn served as a Creative Director at VMLY&R, where they played a crucial role in developing digital creative campaigns and platforms for Lion (Beer) and McDonald's. Björn also contributed to the development of a new brand platform for Furphy and Daily Nuggets. Prior to this, they worked as an Associate Creative Director at M&C Saatchi Australia, overseeing creative teams and leading integrated, multi-channel campaigns for clients like CommBank and Menulog.

Björn also has experience as a Senior Copywriter at Leo Burnett, where they worked on campaigns for clients such as Canon, McDonald's, Samsung, WWF, and Diageo. During their time at Leo Burnett, they played a key role in the development of the content series "The Lab" by Canon, generating millions of views.

Björn started their career as a Senior Copywriter at Host/Havas, working with clients like Lion Nathan, Coca Cola, Air NZ, hotels.com, and Bankwest. Prior to that, they worked at Jung von Matt SPREE and Jung von Matt, where they contributed to the development and implementation of integrated communication concepts for clients like Mercedes Benz, Nikon, 13th Street, R+V Insurances, BMW, Bitburger Beer, Unilever, TUI, BILD, and IWC.

Throughout their career, Björn's work has been recognized and awarded at various national and international award shows. Overall, they bring a wealth of experience and expertise in creative direction, campaign development, and brand strategy to their current role.

Björn Ingenleuf completed a Master of Arts degree in Applied Cultural Sciences with a focus on Business Administration, Marketing, Language, and Communication from Leuphana University of Lüneburg, Germany. Björn attended the university from 2000 to 2005. In 2003, they also had a short-term study experience at the University of Queensland in Brisbane, Australia, without specifying a specific degree obtained during that period.

In addition to their formal education, Björn Ingenleuf has obtained additional certifications. In December 2020, they received a certification in "Grundlagen des Online Marketings" from Google. More recently, in June 2022, they obtained a certification in "Ethics of AI" from The London School of Economics and Political Science (LSE).