Jason Houle is an experienced commercial strategist with a robust background in B2B growth, currently serving as EMESA Commercial Senior Director at Boston Consulting Group since March 2024. Jason provides advisory services at Answertree and has extensive consulting experience, having worked as a Freelance Consultant at TradeSmiths Consulting from 2001 to March 2024. Prior to this, Jason held various roles at McKinsey & Company, including Expert Associate Partner and Director Pricing & Arrangements, overseeing pricing strategies and client development. Jason has also been instrumental in transforming businesses such as Lixto Software into successful SaaS models. Earlier career highlights include founding FUGA and leading business development efforts at Hotels.com, Expedia, and Flights.com, fostering international market expansion and strategic partnerships. Jason holds a BA in German and a BS in Finance from the University of Rhode Island, complemented by studies at several European universities.
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