Katie Ioas

Katie Ioas is an accomplished professional in the field of market research with extensive experience in various roles across significant organizations. Currently serving as a Senior Researcher at Abercrombie & Fitch Co. since February 2022, Katie focuses on ensuring consumer-centricity across five renowned brands by synthesizing insights and consulting on corporate strategies. In addition, Katie is an Advisory Board Member for Michigan State University's Eli Broad College of Business, advocating for the advancement of the market research industry. Previous roles include Market Intelligence Senior Research Analyst at Rocket Companies and Senior Market Analyst at The Martec Group, where Katie excelled in transforming data into actionable solutions and leading strategy workshops. With foundational experiences at Doner, Disney Parks, and The Ohio State University, Katie holds a Master's degree in Marketing Research from Michigan State University and a Bachelor's degree in Psychology from The Ohio State University.