Yasmine ElAshry is a Regional Creative Manager at Boston Consulting Group, where they explore new creative avenues. Previously, Yasmine held roles as a Senior Art Director at Publicis Groupe Middle East and FP7 McCann, contributing to notable campaigns for brands like Nescafé and Riyadh Air. Yasmine's diverse career encompasses experience as an interior architect and brand designer, having collaborated with major clients including PepsiCo and Chanel, while also being recognized by prestigious awards such as Cannes Lions and D&AD. Their journey began as a ballet dancer at the Cairo Opera House, showcasing a lifelong passion for storytelling and creative expression.
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