Emily McDonald

Emily McDonald is an accomplished marketing professional with extensive experience in the gaming and retail sectors. Currently serving as the Director of Marketing, CRM and Loyalty at BCLC since March 2008, Emily leads a team of 70 marketing professionals, overseeing initiatives across multiple areas, including lottery, casino, online gambling, and corporate marketing. Previous roles at BCLC include Director of CRM and Loyalty and Senior Manager positions in both Casino and Lottery Marketing. Prior to BCLC, Emily held key marketing positions at Blacks Leisure Group and Sainsbury's, where significant brand strategies and campaigns were developed. Emily's educational background includes a Marketing Leadership Masterclass, a Business Leadership Program from the UBC Sauder School of Business, and a CIM Professional Postgraduate Diploma in Marketing, complemented by a First Class Honours BA in Business and German Studies from the University of Birmingham.