BDA
Elisa Maglaqui is an experienced Merchandise Manager at BDA, LLC since July 2021, leading a team of nine merchandising professionals and overseeing product development for major sports and entertainment clients. With a strong background in e-commerce and product development, Elisa has successfully developed seasonal catalogs, managed significant account relationships, and launched new apparel partnerships increasing SKU counts. Prior roles include Senior Merchandiser at BDA, Site Merchandiser at Amazon, and various positions at Nordstrom, where Elisa gained expertise in custom apparel development, inventory management, and client relations. Elisa holds a Bachelor of Science in Business Management and an AA in Merchandise Product Development from FIDM.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.