BDA
Heather Woolfitt, CPA, MBA, is an accomplished financial professional currently serving as the Director of Corporate Accounting at BDA, LLC since June 2023. Previously, Heather held the position of Corporate Controller at Eliem Therapeutics, where management oversaw comprehensive controllership functions and financial reporting for a pre-revenue biotech start-up, as well as successfully supported IPO accounting requirements. Experience includes positions as International Accounting Manager at Zumiez, where Heather led global accounting initiatives and compliance for multiple international entities, and Accounting Manager at BERNINA of America, overseeing general accounting for several subsidiaries. Educational qualifications include an MBA with an emphasis in Finance from Pepperdine University and a Bachelor's degree in Managerial Economics from the University of California, Davis.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.