Shyema Azam

Shyema Azam has a diverse work experience in the beauty industry. Shyema started their career as a Freelance Editor for Cosmopolitan Magazine in 2013 and then worked as an Associate Research Editor and Editor for Allure Magazine from 2011 to 2016. During their time at Allure, they wrote health and beauty stories while also fact-checking and editing content. In 2014, Shyema worked as a Social Media Manager for Beauty Booked, where they managed various social channels and wrote reviews. Shyema also founded and served as an editor for Beauty and the Feast, a platform focused on beauty content, from 2009 to 2016. Shyema then held positions as the Content Manager at HudaBeauty and the Editorial Director at Beautycon Media. From 2016 to 2017, they worked as the Middle East Beauty Correspondent for Refinery29, Inc. In 2017, they became the Editorial Director for Live Tinted. From 2018 to 2019, Shyema worked as a Marketing and Content Copywriter on a contract basis for Influenster, where they optimized website copy, fulfilled copy requests, and wrote brand campaign decks. Currently, they are working at BDG as an Associate Beauty Director, Creative Strategist, and Branded Content. In this role, they are responsible for developing creative concepts for RFPs, executing branded content campaigns, overseeing freelance writers, and working with the branded editorial team to develop best practices. Shyema has worked with notable clients such as Sephora, Walmart, Ulta Beauty, and Lancome.

Shyema Azam has a Bachelor's degree in Communication, Journalism, and Related Programs from the University of Illinois Urbana-Champaign. Shyema also studied Journalism at the same university. In addition, they have obtained a certification in Digital Writing from New York University. The specific months and years for their degrees and certifications are not provided.