Mehmet Yıldırım

Mehmet Y. is a skilled marketing professional with extensive experience in brand marketing, customer loyalty, and data analytics. Currently serving as a Senior Manager in Brand Marketing & Loyalty at Starbucks since August 2021, Mehmet Y. leads a team focused on app growth, customer lifecycle management, and strategic communications. Prior to this role, Mehmet Y. held positions at Turkcell as Growth & Analytics Lead for the SaaS BiP App and as a Senior Marketing Analytics Specialist, where expertise in data-driven marketing strategies was applied. Mehmet Y.'s career also includes consulting experience at NielsenIQ for Unilever and operational management at Showtime Pictures LLC. Educational qualifications include a Bachelor's degree in Industrial Engineering from Marmara University, an Erasmus Exchange in Economics & Industrial Engineering from Technische Universität Clausthal, and an MBA from Aspen University.