Alicia Olson is a results-driven and data-obsessed leader in marketing operations and analytics, currently serving as the Senior Director of Marketing Operations at BDO USA. Alicia specializes in marketing attribution tracking and reporting, Marketo integrations with D365, and automation solutions. They previously held the position of Demand Gen Manager at CPA Site Solutions, where they significantly impacted lead generation efforts, and served as a Senior Consultant at Perkuto, providing strategic guidance on marketing automation solutions. Alicia earned a Bachelor of Arts in English from the University of Vermont.
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