Caitlin Baker

Caitlin Baker is the Marketing Managing Director of Demand Generation and Marketing Operations at BDO USA, where they lead a team to design and execute impactful marketing campaigns. With over 15 years of experience in digital marketing, MarTech, and marketing operations, Caitlin has a proven track record in developing strategies that drive growth and innovation. Their notable achievements include implementing the firm's first SEO strategy, launching a new website, and creating a comprehensive marketing attribution model. Prior to their current role, Caitlin held various positions focused on digital marketing and website management, contributing significantly to branding and demand generation efforts across multiple organizations.