Sergio Yuste

Sergio Yuste has a diverse work experience in various companies and roles. Sergio is currently the Head of Strategy & Planning at BE A LION since September 2022. Prior to this, they held the positions of Head of Client Services and Sales Director at the same company. Before joining BE A LION, Sergio founded and served as the CMO of Nooit, where they focused on finding product/market fit and building the brand's story. Sergio also worked at Contversion as a Country Manager, where they designed performance marketing strategies and led the Performance Marketing team. Additionally, Sergio worked at PRISA Brand Solutions in roles such as Sales and Marketing Manager, Digital Sales Manager, Campaign Manager, and Ad Operations Manager, where they gained experience in overseeing advertising activities, maximizing revenue, managing campaigns, and optimizing online ad campaigns.

Sergio Yuste obtained a Master's degree in Digital Business from The Valley Digital Business School in 2016. Sergio also completed their undergraduate studies at Universidad Rey Juan Carlos, where they received a Bachelor's degree in Advertising and Public Relations in 2009.