Silvia Velasco Praga

Silvia Velasco Praga has a diverse work experience spanning various roles and industries. Silvia is currently the CEO of Be a Lion, a company that helps brands navigate and lead the audiovisual ecosystem through content creation, production, distribution, and analytics. Silvia is also a Board Member and VP of Innovation & Development at BCMA Spain, an industry body for branded content practitioners. In addition, they serve as a Board Member at RightHand and is a Member of YPO.

Prior to their current roles, Silvia worked as the Director of Video, Branding & Agencies at Google. Silvia also co-founded and served as a Partner at Animal Maker, a digital audiovisual content generator and distributor, before it was acquired by Dentsu Group. Silvia has also held positions at PRISA Brand Solutions, where they served as Managing Director and Head of Commercial, and at Digilant and TradeDoubler España, where they held management roles.

Before their career in industry, Silvia worked as an Associate Professor at Syracuse University. Their areas of expertise include marketing, advertising, and digital media.

Silvia Velasco Praga has a Bachelor's degree in Business Administration from Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen in 1994-1995. Silvia then pursued a Graduate degree in Business Administration and Management from Universidad Complutense de Madrid from 1991-1996. Silvia went on to obtain an MBA from IESE Business School in 1996-1998 and also attended The Wharton School for an MBA program in 1997-1997. In 2023, they completed a course in Artificial Intelligence, specifically MIT Sloan + CSAIL Artificial Intelligence: Implications for Business Strategy at MIT Sloan School of Management. Furthermore, they are currently pursuing a Certificado de Buen Gobierno from Instituto de Consejeros-Administradores, IC-A, expected to be completed in 2023.