Be-Atzmi בעצמי
Tzlil Reich currently serves as the Employee Development and Training Manager at Be-Atzmi since December 2024. Prior to this role, Tzlil was the Talent Development Team Lead & Career Program Manager at Jumpin from January 2022 to December 2024, focusing on talent development, digital marketing, and recruitment processes. Previous experience includes Head of Logistics Department at Ruach Tova from October 2021 to May 2022, Guidance Counselor at Otot from March 2020 to October 2021, and a similar role at the Municipality of Jerusalem from March 2017 to December 2019. Tzlil also managed and headed acquisition at Pasta Basta from December 2014 to December 2019, overseeing operations in a high-traffic restaurant in Jerusalem. Education was pursued at Tel Aviv University and Hadassah Academic College, with a focus on further learning at Tel Aviv University from 2023 to 2024.
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Be-Atzmi בעצמי
Established in 1995, Be-Atzmi is an Israeli NGO that assists thousands of unemployed and underprivileged men and women every year to integrate, into stable and appropriate workforce opportunities. The organization implements 8 different employment assistance programs in over 90 locations throughout Israel, with a focus on social and geographic peripheries. Be-Atzmi's target audiences include single-mothers, young adults, 45+, ultra-orthodox Jews, Arabs, new immigrants, ex-convicts and others. With the help of our programs, thousands of men and women are able to initiate change in their lives, improve the welfare of their families and earn a livelihood that enables them to break free from the cycle of poverty and dependence. We are proud to have a success rate in which two of every three program graduates integrates into the workforce and/or professional training courses. Having recognized the importance and proven success of Be-Atzmi’s activities, relevant government ministries such as the Ministry of Social Affairs and Social Services and the Ministry of Economics work in full partnership with Be-Atzmi to promote employment among underprivileged populations. Likewise, Be-Atzmi operates collaboratively with each of the local municipalities where our programs are being implemented. To complement and leverage the support of the public sector, Be-Atzmi has developed partnerships with both Israeli business, such as Bezeq, Bank Hapoalim, Strauss Group, Accenture Israel, Orex, as well as the philanthropic sector in Israel and abroad. Be-Atzmi's Board of Directors includes leading figures from Israel’s business, academic and social sectors, and is led by Chairman of the Board, Giora Ofer, former CEO of Discount Bank. Be-Atzmi is the official recipient of the Midot Seal of Effectiveness for 2017.