Erica Carpenter

As Vice President of Client Strategy, Erica oversees the management of BFO’s Paid Media, Organic Search, and Analytics products and helps foster the development of digital strategy for the clients. She has a solid background in digital marketing having worked with some of the top startups in the country including Fortune 100’s. She has expertise in a variety of different verticals but most prominently travel, hospitality, auto, and retail.

She earned both her bachelor’s and master’s degrees in Advertising from Michigan State University.