be positive 24
Balakumar R is an accomplished creative professional with over two decades of experience in the advertising and design industry. Currently serving as the Sr Creative Lead at Be Positive since October 2024, Balakumar previously held the position of Sr Brand Design Director at R K SWAMY BBDO from November 2009 to February 2025, where significant contributions were made to enhance the agency's creative output as a competitive advantage. Prior roles include Associate Creative Director Art at TBWA India, Sr Art Director at Hakuhodo, and Art Director at Creative Ideopraxist, where impactful projects for renowned brands such as Apple and Standard Chartered Bank were developed. Balakumar began their career as a Visualizer/Senior Visualizer at Trikaya Grey, gaining comprehensive experience across various facets of creative work. Balakumar holds a B.F.A in Visual Communication Design from Bharathidasan University, completed in 1996.
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be positive 24
What’s be positive 24? What can one write about an organization that’s eighteen years old? Lots! We are ‘be positive 24’, a leading communication design, business strategy, and film production agency company based in Chennai. In the 18 years that we’ve been around, we’ve proved our worth by being associated with an array of clientele – small, large, national and international. It’s not surprising that NDTV Profit has rated us as one of India’s fastest growing communication companies. Business India rates us amongst the 10 agencies to look out for in the times ahead. We believe that communication is the answer to most problems and advertising is only one of the ways of solving them. We’ve created cutting edge communication solutions across sectors like IT, fashion, health and fitness, tourism, real estate, retail, education, food and beverages amongst others. Our work has spoken for us, time and again. We do not have a business development wing and all our clients have come in on their own. What this means is that we take our work extremely seriously and make sure each assignment is handled with utmost care. Our work is our only marketing tool. In the 18 years of our existence, we’ve won accolades at award festivals around the country but our greatest happiness comes from the admiration of the common man with whom our ideas interact with each day.