Sandra Peterson

Sandra Peterson has a diverse and extensive work experience. Sandra is currently the VP of Sales and Marketing at BEAM, a CleanTech company that specializes in developing innovative technology for electric vehicle charging and energy security. In this role, they lead a team and focuses on driving growth and visibility for the company.

Before their current position, Sandra worked as the VP of Marketing at Absolutdata Analytics, where they were responsible for global marketing and implemented a new marketing technology stack and execution process. Sandra also refreshed the brand to reflect the highest level of quality.

Prior to that, Sandra was the Founder and Principal of Sandstone Partners, a consulting firm specializing in go-to-market strategy and implementation services for startups in SaaS, AI, and advanced analytics. Sandra also co-founded the Palo Alto Data Science Association group, growing it to over 1000 active members with high-profile sponsorships.

Sandra's experience includes working at NVIDIA as the Director of Marketing, Mobile & Automotive, where they launched the world's first multi-core mobile processor and established partnerships with major companies like Motorola, LG, Audi, BMW, and Tesla Motors. Sandra successfully drove multiple marketing campaigns and received numerous accolades for their work.

Sandra also worked as a Founder and Mobile Product Marketing Manager at Sandstone Partners, where they consulted for Palm, helping them break into the younger consumer segment with a groundbreaking $99 smartphone. In this role, they defined audience demographics, buying behavior, and communication habits.

Earlier in their career, Sandra worked at Plantronics as a Senior Product Manager, overseeing the music strategy and console gaming accessories. Sandra also played a crucial role in integrating product lines after the acquisition of Altec Lansing.

Sandra started their career at Apple as a Senior Product Manager, where they proposed and successfully launched a line of small business software products and services. Sandra was responsible for go-to-market strategy and execution, including setting up a skunkworks project.

Throughout their career, Sandra has demonstrated a strong track record of driving growth, implementing strategic initiatives, and building world-class marketing teams.

Sandra Peterson has a B.S. in Management Science from UC San Diego and an M.S. in International Business from Saint Mary's College of California. Additionally, they completed a Product Management Program at the University of California, Berkeley, Haas School of Business in 2009.