Guillermo Cengotitabengoa

Guillermo Cengotitabengoa has worked in various roles in the technology and telecom industry since 1999. Guillermo began their career at Xerox as a Marketing Manager in 1999, followed by a Senior Management Consultant role at LBi US in 2000. In 2002, they became a Senior Product Manager at Tempos 21, and in 2005 they were VP of International Marketing at Flycell, Inc. From 2011 to 2018, they were COO at Acotel, a technology and telecom company offering mobile entertainment, digital advertising and energy efficiency services worldwide. During this time, they were responsible for the go-to-market of social apps, mobile sites and content services for end users. Guillermo also generated messaging, tweaked UX, purchased media within an omnichannel framework and generated KPIs to monitor advertising performance. Since 2018, they have been a Digital Marketing Consultant at Freelance, and most recently in 2019, they took on the role of General Manager, Americas at Bearaby.

Guillermo Cengotitabengoa obtained their MBA from Georgetown University McDonough School of Business in the field of Marketing, and their B.S. from Gies College of Business - University of Illinois Urbana-Champaign in Business Administration - Marketing.