Mike Lawson

Mike Lawson is currently a copywriter at Beardbrand. Prior to that, they were Communications & Marketing Manager at the VIRGINIA BEACH SPCA from September 2017 to August 2019. In that role, they led creative content for the website, social media, B2C emails, marketing videos, circulars, quarterly newsletters, print advertisements, Facebook advertisements, and landing pages. Mike also developed concepts and creative tag-lines for fundraising and advertising campaigns. Mike utilized Mailchimp to manage email lists and audience segments, create automation, and write B2C email campaigns. Mike edited, scheduled, and posted bi-monthly blog posts. Mike researched and wrote monthly guest newspaper columns.

Before that, Mike Lawson was the Assistant Director for Residence Education at Old Dominion University from January 2013 to September 2017. In that role, they provided leadership for a team of 54 staff members including Master's level and paraprofessionals in support of Old Dominion University's goals of retention and student success. Mike provided outstanding customer service to constituents while creating educational experiences that develop staff and students. Mike also lead recruiting efforts for Graduate Assistants and Professional staff members. Mike designed, developed, analyzed, and evaluated training programs, policies, and procedures for day to day operations of a 4,700 bed Housing & Residence Life program.

Mike Lawson reports to Eric Bandholz, Founder. Some of their coworkers include Joshua Kane Lawson - Social Media Coordinator, Tre Carden - Designer, and Shauntelle Jaume - Operations Coordinator .