Kimberly Cuellar

Kimberly Cuellar, PhD has held various roles throughout their career. Kimberly currently serves as the Director of Trade Marketing - Chain Accounts at BeatBox since June 2023. Prior to this, they were the Senior Manager of Trade Marketing at BeatBox from June 2022 to June 2023. Kimberly also holds a position as an Assistant Professor of Hospitality and Tourism Management at Northeastern State University starting from August 2023.

From 2019 to 2022, Kimberly worked at OnCue Marketing, LLC as a Category Manager, initially focusing on beer and wine, and later specializing in beer, wine, and packaged beverages. Before that, they worked as the Director of the Wayne Hirst Center for Beverage Education and Assistant Professor at Oklahoma State University from July 2017 to May 2019.

Kimberly's work experience also includes being a Consumer Insights/Food and Beverage Research Consultant as a self-employed individual from August 2011 to May 2019. Kimberly served as an Assistant Professor of Hospitality at Texas Tech University from July 2015 to August 2017 and as an Assistant Professor of Hospitality and Tourism Management at Virginia Tech from July 2013 to July 2015. Additionally, they worked as an Assistant Professor of Business at Northwestern Oklahoma State University from June 2012 to May 2013.

During their early career, Kimberly worked as a Graduate Teaching Assistant at Oklahoma State University from January 2010 to December 2011 and as a Consumer Insights Analyst at Sonic Drive-In from May 2009 to July 2010.

Kimberly Cuellar, PhD completed their education at Oklahoma State University. Kimberly obtained a PhD in Hospitality Administration/Management in 2011, an MBA in Business Administration in 2008, and a BS in Marketing in 2006. In addition to their academic degrees, they have also acquired certifications in Social Media Marketing, Agile Project Management, and Foundations of User Experience (UX) Design.