Beatgrid
Annemiek Bal is an experienced professional with a diverse background in the aviation and communications sectors. Currently serving as an Accounts & Operations Administrator at Beatgrid since October 2022, Annemiek has also worked as a Cabin Attendant for KLM since November 2008 and for Martinair from April 2006 to October 2008. Additionally, Annemiek contributed to Fitliving.nl as a blogger from July 2012 to November 2013 and completed a traineeship at Youngworks in 2003. Annemiek holds a degree in Marketing Communication from Hogeschool INHOLLAND The Hague (2001-2005) and completed VWO at Aloysius College, The Hague (1994-2000).
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Beatgrid
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Beatgrid: The Cross-Media Advertising Effectiveness Currency The demand for an innovative cross-media measurement solution with first-party deduplicated data has reached new heights. Measurement companies struggle to keep pace with solutions that fall short by relying on modeled demographics, census data, and algorithms to connect consumers with look-alike media behaviors for cross-media measurement. We have successfully solved this problem with our cutting-edge single-source panel approach, powered by passive mobile Automatic Content Recognition (ACR) and Geofencing technology. No more guesswork! Beatgrid's new-wave TRUE Single-Source™ technology has shattered industry barriers to accurately spot deduplicated reach and frequency, as well as the brand lift effect, all at a person level, across AV and OOH advertising campaigns. Join the new cross-media advertising effectiveness currency that forward-thinking CMOs, VPs of Ad Sales, and Market Intelligence Directors are using to optimize their cross-media advertising campaigns and cut on ad waste. --------------------------------------------------------------------------------- Beatgrid is a fast-growing adtech company, founded in 2014 and headquartered in The Hague, Netherlands. It is the only agnostic single-source and person-level cross-media measurement solution that accurately tracks deduplicated TV and cross-media advertising R&F, brand lift, and footfall efforts with accuracy.