Beatgrid
Ian Alastair Hobkirk Herrero is an accomplished digital marketing professional with extensive experience in various roles across multiple industries. Currently serving as the Digital Marketing Manager at Beatgrid since May 2021, Ian specializes in cross-media measurement solutions using proprietary ACR technology. Previously, Ian worked as a Digital Marketing Consultant for Barcelona Global, where contributions included developing online marketing strategies and managing corporate communications. Additional experience includes positions as an adjunct professor at Srinakharinwirot University, marketing consultant for the Ajuntament de Ginestar, and co-founder of The Outcast Events. Ian holds several advanced degrees and certificates in marketing, global communication, and sustainable tourism, and possesses a diverse background in public relations and event management.
Beatgrid
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Beatgrid: The Cross-Media Advertising Effectiveness Currency The demand for an innovative cross-media measurement solution with first-party deduplicated data has reached new heights. Measurement companies struggle to keep pace with solutions that fall short by relying on modeled demographics, census data, and algorithms to connect consumers with look-alike media behaviors for cross-media measurement. We have successfully solved this problem with our cutting-edge single-source panel approach, powered by passive mobile Automatic Content Recognition (ACR) and Geofencing technology. No more guesswork! Beatgrid's new-wave TRUE Single-Source™ technology has shattered industry barriers to accurately spot deduplicated reach and frequency, as well as the brand lift effect, all at a person level, across AV and OOH advertising campaigns. Join the new cross-media advertising effectiveness currency that forward-thinking CMOs, VPs of Ad Sales, and Market Intelligence Directors are using to optimize their cross-media advertising campaigns and cut on ad waste. --------------------------------------------------------------------------------- Beatgrid is a fast-growing adtech company, founded in 2014 and headquartered in The Hague, Netherlands. It is the only agnostic single-source and person-level cross-media measurement solution that accurately tracks deduplicated TV and cross-media advertising R&F, brand lift, and footfall efforts with accuracy.