Beatgrid: The Cross-Media Advertising Effectiveness Currency

The demand for an innovative cross-media measurement solution with first-party deduplicated data has reached new heights. 

Measurement companies struggle to keep pace with solutions that fall short by relying on modeled demographics, census data, and algorithms to connect consumers with look-alike media behaviors for cross-media measurement.

We have successfully solved this problem with our cutting-edge single-source panel approach, powered by passive mobile Automatic Content Recognition (ACR) and Geofencing technology. 

No more guesswork! Beatgrid's new-wave TRUE Single-Source™ technology has shattered industry barriers to accurately spot deduplicated reach and frequency, as well as the brand lift effect, all at a person level, across AV and OOH advertising campaigns.

Join the new cross-media advertising effectiveness currency that forward-thinking CMOs, VPs of Ad Sales, and Market Intelligence Directors are using to optimize their cross-media advertising campaigns and cut on ad waste.

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Beatgrid is a fast-growing adtech company, founded in 2014 and headquartered in The Hague, Netherlands. It is the only agnostic single-source and person-level cross-media measurement solution that accurately tracks deduplicated TV and cross-media advertising R&F, brand lift, and footfall efforts with accuracy. 

Advertising

Beatgrid

Leon van Zantvoort

Theresa S.

Werner Altewischer

Terrie Brennan

Belén Casalá

The Leadership Team at Beatgrid is responsible for setting the company's strategic direction, overseeing major operational decisions, and driving growth. Comprised of the Chief Commercial Officer, Founder, Chief Technology Officer, and Vice President of Sales, this team ensures that Beatgrid's innovative cross-media measurement solutions continue to meet market demands and outperform competitors through effective governance, technological advancements, and targeted sales strategies.

Leadership Team

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Team members

Other teams at Beatgrid

Sales and Marketing Team