After the success of Food Analytics, Beauty Analytics marks our next frontier by bringing the same depth of research, AI capability, and market intelligence to the Beauty & Personal Care industry.

We apply the Mathematics of Product Behaviors to the Beauty &  Personal Care sector, helping brands, investors, retailers, and other stakeholders- value, design, and accelerate their beauty assets (products, brands, services, experiences, etc.).

Leveraging 5 academic research fields, Data Analytics, Behavioral Sciences, Financial Theory, Beauty Studies & Marketing Management, we have built our proprietary AI model, the Beauty Asset Valuation Model powering our in-house AI platform.

The applications of our AI platform range from overall valuation of categories & brands, evaluation of existing or new products, concept & product development, competitive strategy & optimization of marketing mix for the Beauty and Personal Care Industry.

We have a unique behavioral dataset across key categories including Moisturizers, Face Masks, Serums, Sunscreens, Fragrances & Perfumes, Cleansers, Eye Creams, and much more, enabling us to generate insights that bridge consumer behavior, product performance, and market value.

Beauty Analytics

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Beauty Analytics

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