Melissa A.

Melissa A. is an accomplished marketing professional with extensive experience in brand strategy and innovation. Currently serving as Vice President of Brand Strategy & Growth for Wet Brush at Beauty by Imagination since January 2023, Melissa has previously held the role of Vice President of Marketing & Innovation at The J.R. Watkins Co. from March 2018 to May 2022. Prior experience includes a position as Strategist at On Board Experiential Marketing, where notable clients included Beats by Dre, Airbnb, and Apple. Melissa holds a Master of Business Administration from the UCF College of Business, a Bachelor of Science in Marketing from Louisiana State University, and a Master’s Degree in Sport Business Management from the University of Central Florida.