Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.

Beauty & Cosmetics

Health & Wellness

Beauty by Imagination

Doug Gillespie

Nikki Krause

Tania Peralta

Nong Sangkhasila

Oscar Gimenez Carreras

Anna Harrtell

Laurie Darnaby Sphr

James MacPherson

Jonathan Thompson-Hill

Marina Binichis Feldman

Steven R. Scheyer

The Product Development and Design team at Beauty by Imagination is responsible for creating innovative haircare products that resonate with consumer needs and preferences. This team collaborates closely to conceptualize, design, and refine products, ensuring they deliver high performance and align with BBI's vision of boosting confidence and joy. From market research to prototyping, they play a pivotal role in bringing imaginative solutions to life for both everyday consumers and salon professionals.

Product Development and Design

Leadership Team

Marketing and Brand Management

Product Development and Design

About

Team members