Rachel Adler

Rachel Adler has a diverse range of work experience in the beauty industry. Rachel currently works as the Social Media & Marketing Communications Director at Beauty Industry Group. Prior to this, Rachel was a Brand, Content & Social Consultant, collaborating with beauty, fashion, lifestyle, and technology brands on content strategies, social media marketing, crisis management, whitepapers, and copywriting. Some of their clients included Mineral Fusion, Deborah Lippmann, Blossom Beauty, and C. O.

Rachel also worked as the Senior Manager of Global Social Media at Cynosure, LLC, where they created integrated and strategic global communications campaigns across various digital platforms. Rachel increased Cynosure's social media presence by 382% within the first year.

Earlier in their career, Rachel served as the Director of Digital Marketing and Communications at Peter Thomas Roth Clinical Skin Care, where they significantly grew the brand's social media footprint and developed a global social media strategy. Rachel also worked as the Director of Branded Content at Fashionista.com, where they developed native advertising programs and designed custom influencer programs.

Rachel has additional experience as a freelance beauty expert, digital media consultant, and freelance writer, contributing to publications such as Glamour's Lipstick.com, Fashionista, Refinery29, and Popsugar. Rachel has also held positions at StyleCaster Media Group as a Beauty Director and Beauty High as a Beauty Director, where they grew the site to over 1 million unique visitors within the first year.

Early in their career, Rachel worked at StyleCaster as a Fashion & Beauty Coordinator, where they managed and mentored fashion interns, served as a liaison with designers and PR companies, and wrote and produced beauty features. Rachel also worked as a Fashion Assistant at StyleCaster, where they cataloged samples, coordinated with production, and managed the fashion interns. Prior to that, Rachel was the Primary Intern to the Fashion Director at Shape Magazine, where they assisted with editorial run-throughs, photo shoots, model management, copy research, inventory organization, and fashion shows.

Overall, Rachel Adler has a strong background in social media and marketing communications, as well as extensive experience in content creation, brand development, and strategic planning within the beauty industry.

Rachel Adler attended Purdue University from 2004 to 2008, where they obtained a Bachelor of Arts degree in Mass Communications.