Randy Garcia

Randy Garcia has a diverse range of work experience in the beauty industry. From 2018 to the present, they have worked at Beauty Industry Group, first as a Social Media and Marketing Coordinator, then as a Social Media and Content Marketing Specialist. In these roles, they were responsible for managing social media accounts, creating content calendars, and overseeing marketing campaigns. Randy later became a Brand Marketing Manager, collaborating with directors on product launch campaigns and trade/publication marketing strategies. Most recently, they held the position of Senior Marketing & Creative Manager, where they organized and executed product launch campaign photoshoots and utilized marketing funnel segmentation to generate over $200,000 in sales.

Prior to their time at Beauty Industry Group, Randy owned and managed their own business, Randygarciahd, LLC, from 2012 to 2019. As the owner, they handled all aspects of the business, including marketing, website development, and accounting.

In 2016 to 2018, Randy worked as a Marketing Coordinator at Homes.com, where they researched and coordinated trade shows and events and created content for social media networks and newsletters.

Before that, they worked as a Senior Hair Stylist at Manny's Butterfly Beauty Salon in 2012, where they improved the salon's presence through social media management and trained junior stylists. From 2010 to 2012, they were a Lead Hair Stylist/Salon Manager at Cleber Lopes Beauty and Life Institute, where they organized styling events, mentored staff, and participated in promotional and networking events.

Randy Garcia completed their education with a Master of Business Administration (MBA) degree in Business Administration and Management from Florida International University in 2020. Prior to that, they earned a Bachelor's Degree in Marketing/Marketing Management from the College of Business at Florida International University in 2016. Randy also obtained an Associate's Degree in Business Administration and Management from Miami Dade College in 2013. In addition to their formal education, Randy has acquired several certifications, including Tableau Essential Training from LinkedIn in March 2020, Lean Six Sigma Yellow Belt Certification from GoLeanSixSigma.com in June 2019, Excel 2016 Essential Training from Lynda.com in October 2018, Introduction to Data Studio from Google in August 2018, and AdWords Search from Google in July 2016.