Robert Schaeffler

Robert Schaeffler serves as the Chief Executive Officer, President, and Board Member at Beauty Industry Group since September 2024. Previously, Robert held positions such as Board Member at Freck Beauty and Founding Team Member at isima, as well as Chief Executive Officer and President at VEGAMOUR. Robert's extensive experience in the beauty industry includes a tenure as Chief Executive Officer at DevaCurl, where the company became a leader in curly hair products, and a significant role at Henkel, where Robert was General Manager of brands including Sexy Hair and Kenra Professional and founded the influencer brand #mydentity. Robert's career began in brand management at Henkel and Unilever, with foundational experiences in PR and marketing at Lufthansa and HUGO BOSS. Robert holds multiple MBA degrees from notable institutions, including CUHK Business School and Duke University.