Amelia Holford

Amelia Holford is a skilled Creative Strategist specializing in Performance Marketing at Beauty Pie since May 2025, bringing extensive experience from Myprotein where roles included Performance Creative Specialist and Assistant Campaign Manager. At Myprotein, Amelia led the global creative strategy for all paid media channels, established the first in-house UGC paid content work-stream, and significantly increased video output and video view-through rates. Amelia also championed best practices for creative asset optimization across multiple markets and played a pivotal role in major campaign strategies, including Black Friday. Prior to Myprotein, Amelia held various marketing roles at LSEG and gained foundational experience in event management and floristry at Bloomingperfect Flower Design Limited. Amelia's academic background includes a degree in Sport Science with English from Loughborough University.