Sarah Wilkinson

Sarah Wilkinson is an accomplished digital commerce leader with extensive experience in strategic development and optimization across various sectors. Currently serving as the Global Director of Digital Commerce at Beauty Pie Ltd since April 2021, Sarah has previously held key positions such as Global Director of Optimisation & Merchandising at MOO and Head of Digital Product Presentation at M&S.com. Notable achievements include shaping customer experiences through digital product presentation strategies and effectively managing product categories and marketing initiatives in e-commerce environments. Sarah's career also encompasses significant roles at Tesco and agency experience with clients like Vodafone and Pernod Ricard, showcasing a robust background in brand communication, online merchandising, and strategic consultancy.