Elodie Mena

Elodie Mena is an experienced e-commerce and digital marketing professional currently serving as Responsable E-commerce & Marketing Digital at Beauty Tech since December 2021. Elodie's expertise includes developing e-commerce strategies for both BtoB and BtoC operations, managing KPIs and budgets, enhancing user experience, and leading digital transformation projects. Prior to this role, Elodie worked at Monoprix.fr (Groupe Casino) as Responsable e-commerce for the Alimentaire and Parfumerie sectors from January 2015 to July 2021, overseeing operational management and strategy development for e-commerce platforms. Earlier experience at Monoprix as Chef de produit e-commerce involved managing various product categories and improving customer journey optimization. Elodie holds a Master's degree in Marketing and Management from the Institut Européen de Formation au Tourisme and a Bachelor's degree in Economics and Management from Université Paris 13.