BeautyBio
Alyssa Basista is a seasoned sales and business development professional with extensive experience in the beauty industry. Currently serving as the Senior Manager of International Sales & Business Development at BeautyBio since June 2023, Alyssa previously held various roles at NuFACE from January 2016 to May 2023, culminating as the Senior Global Sales Manager and focusing on markets across APAC, UAE, Balkans, EU, Mexico, and Canada. At NuFACE, Alyssa's responsibilities included managing international sales across multiple regions. Earlier in their career, Alyssa was the Manager of Sales and Promotional Marketing at Hourglass Cosmetics, where key achievements included launching partnerships with major retailers. Alyssa holds a Bachelor of Business Administration in Business Marketing from Ohio University, complemented by an early academic foundation at Brecksville Broadview-Heights High School.
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BeautyBio
Beauty Bioscience is founded by CEO Jamie O’Banion, who grew up in the cosmetics industry on the R&D side of the business. After watching global prestige brands buy her family's breakthrough ingredients and then use just fairy dust amounts in their formulas to save on cost, she knew she had to be a voice for consumers who were being duped. Beauty Bioscience (or BeautyBio for short) is founded on bringing #TruthInBeauty to a industry of dream in a bottle promises. Their Truth In Beauty mantra is emblazoned at corporate HQ as a reminder to never forget why they are doing what they get to do, everyday. BeautyBio is still 100% family owned and their lightening growth from products such as GloPRO® and The Reversal has all been from their cult-following #GLOmmunity and BeautyBio babes sharing the love. BeautyBio is proud to usher in a new era in beauty of transparency, authenticity and a whole lot of girl power (though they love their BeautyBio Bros too). ;)